Alder is a crisis PR firm specialising in communications services for the charity sector.

Our consultants regularly advise a broad range of charities, NGOs and not-for-profits, including those working in education and social care; religious institutions; and campaigning groups. We support in-house communications teams and senior management to reassure stakeholders and handle hostile media coverage.

Whether its controversy surrounding the behaviour of workers and volunteers, executive pay, governance failures or data compliance, managing a charity’s reputation can quickly go from business-as-usual to crisis management. We have an extensive range of services designed to protect and enhance your reputation, including crisis preparation measures such as crisis manuals and training, and 24/7 crisis PR advice should an actual incident occur. We also offer an innovative year-round subscription service which includes media monitoring, discounts and access to market intelligence.

Our services include:

• Crisis communications – including media-handling advice, stakeholder management, communications drafting, an outsourced press office, media monitoring, and online reputation repair
• Issues management – we help leaders act on the internal problems that can lead to their organisation’s reputational difficulties. This includes a diagnostic review of communications, reputation audits and workplace culture audits.
• Crisis PR planning – our crisis preparatory services help organisations be ready for the unexpected and put the necessary frameworks in place so that they can weather even the most challenging of storms. This includes crisis communication manuals and crisis scenario training.
• Media training – we have a range of training options from print media training to broadcast media training. We also develop bespoke crisis training options to meet your unique needs.

Testimonials

Client confidentiality is crucial. Due to the sensitive nature of our work, it is necessary we don’t share clients’ details. Below is a selection of some of the feedback we have received – we have removed specific names to provide a sufficient level of anonymity to our clients.

A quick email to say thank you so much for your wisdom, warmth and support over the past few months. We could not have done it without you! I have been recommending you to everyone.

Director, civil liberties charity

I just wanted to email to say thanks again for the training on Thursday – it was a really interesting and insightful session and the feedback from the team has been fantastic. We all learnt so much and are so much more prepared now, so thank you.

Communications lead, regional charity

You probably don’t know how helpful you have been! So many sector charities are contending with the same issues as us, but are not all as fortunate to have your support and input – do let everyone at Alder know, please.

CEO, national charity

Alder insights

• Pillars of redundancy communications
• Navigating Reputational Risks: Key concerns for charity leaders in 2024 
• Employee Activism & Internal Crises
• What is a crisis communications plan?

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